Sales Statistics

Stone Peak excels at overcoming "average" statistics. Engaging our world-class team of sales professionals saves you time and money while producing 2X to 3X more revenue


Corporate spend on online lead generation went from $12.5bn in 2005 to $22.7bn in 2009. (hbr)

Lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers. (BrightTALK, 2015)

53% of marketers say half or more of their budget is allocated to lead generation, while 34% say less than half of their budget is allocated to lead generation. (BrightTALK, 2015)

74% of marketers say converting leads is their top priority. (HubSpot, 2016)

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Demand Gen Report, 2014)


For companies with revenue up to $20m, a Sales Development Rep’s primary role is setting up introductory meetings. (Bridge Group, 2016)

Sales personnel contribute 65% to a company’s pipeline / revenue for small companies (<$5M) vs 40% for companies >$100M. (Bridge Group, 2016)

The average sales representative stays for 1.4 years before moving on. Only 15% of respondents stayed beyond 2 years. (Bridge Group, 2016)

79% of all marketing leads are never converted to sales. (Pardot)

Sales reps can spend up to 40% of their time looking for somebody to call (Insidesales)

Sales Performance & Quotas

Sales development reps who make 12 contact attempts (instead of the average 8) perform 16% better. (Bridge Group, 2016)

The top 5% of performers secure 6.7 scheduled meetings per week on average. (Funnel Clarity)

The average salesperson has 5.8 quality conversations per day. (Bridge Group, 2016)

Companies that make 9 or more attempts per prospect see 16% higher performance, peaking at the 9-12 range. (Bridge Group, 2016)

Using sales software to help standardize and automate sales processes can add 50-60% increase in outbound calls (Brian McCarthy)

Closing Deals

70% of companies say closing more deals is their top sales priority. (HubSpot, 2016) 

43% of salespeople struggle most with prospecting. (HubSpot, 2016) 

Prospecting is the most difficult part of the sales process for salespeople. (HubSpot, 2016) 

Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. (HubSpot, 2016) 

40% of salespeople say getting a response from prospects is getting harder. (HubSpot, 2016) 

34% of salespeople say closing deals is getting harder. (HubSpot, 2016)

The reality is that finding top-tier sales teams is extremely difficult. The attitude, experience, psychology, and tenacity of a gifted salesperson is what allows them to outperform their peers. At Stone Peak we hire the best of the best. Our team understands that leveraging automated software solutions maximizes efficiency and that polite persistence wins the deal. We are relentless in the pursuit of success. Reach out to find out how we consistently outperform against expectations.  

Contact Us


United States                   
United Kingdom                    


Selling Your Company
Buying a Company
Sourcing Investors
Commercial Real Estate